Brand Assets
Brand Assets
Thanks for your interest in BHIO. We have a few guidelines for using our brand resources. Please take a moment to familiarize yourself with them.
Embedded Files
Our Name Meaning
Our Name Meaning
The Haven Bunny isn’t just our logo — she’s our spirit.
Always smiling, always present, she represents the heart of our brand: speed, precision, care, and a quiet confidence that comes from doing things the right way.
She’s also a deeply personal tribute — a reminder of the woman most loved by our founder. Her presence is a source of inspiration, resilience, and purpose in everything we build.
Because when you’re built for clarity, strategy, and meaningful outcomes…
there’s always something to smile about.
Design System - Logo
Design System - Logo
Important Usage Guidelines:
- Do not rotate or flip the logo.
- Maintain the original proportions between elements.
- Always follow this layout logic when resizing or adapting.
DESIGN SYSTEM - LOGO
DESIGN SYSTEM - LOGO
Core Composition & Geometry
Core Composition & Geometry
Rocket
- Angle: Always tilted at exactly 45°, ascending from the bottom-left to top-right.
- Position: The rocket’s axis follows the diagonal line from grid cell (1,4) to (4,1).
- Nose (tip): Touches the outer circle boundary, without exceeding it.
- Tail: Slightly extends beyond the circle base to imply movement and speed.
Bunny Mascot
- Position: Aligned within the top-left quadrant (upper 1/3 of the grid).
- Face alignment: Centered horizontally in the top-left quarter.
- Ears: Extend slightly outside the circle, balanced across the central vertical axis.
Cloud Base
- Position: Anchored across the lower horizontal third of the circle.
- Width: Spans from grid cell (1,2) to (4,2) — full horizontal coverage.
- Height: Should not exceed 1/3 of the circle’s height.
- Layering: Appears behind the rocket to give depth and context.
Rocket Trail
- Angle: Matches the rocket’s exact 45° tilt.
- Length: Slightly exceeds the circle boundary — about 1/4 of the rocket’s length.
- Effect: Flame particles are scattered along the trail toward the bottom-left.
DESIGN SYSTEM - LOGO
DESIGN SYSTEM - LOGO
Wordmark
Wordmark
DESIGN SYSTEM - LOGO
DESIGN SYSTEM - LOGO
Stacked Logo
Stacked Logo
The stacked logo is for large-scale use. Avoid using at small sizes, as it can become illegible.
The horizontal logo is the primary logo and should be used in most instances.
Always use the logo files provided in the logo pack. Do not re-create
DESIGN SYSTEM - LOGO
DESIGN SYSTEM - LOGO
Color Variations
The logo exists in three color variations to enhance legibility on different backgrounds Color Variations
Full-Color
A full-color logo should only be used on black or white backgrounds. The logo should be white on dark backgrounds and black on light backgrounds Do not use a black logo on a white background.
DESIGN SYSTEM - LOGO
DESIGN SYSTEM - LOGO
Logo Clear Space
Logo Clear Space
Ensure there is adequate space between the logo and surrounding elements.
For the horizontal logo, the clear space around it should always be greater than or equal to the size of the octothorpe.
For the stacked logo, the clear space around it should always be greater than or equal to the length of one lozenge in the octothorpe.
Design System Color
Design System Color
DESIGN SYSTEM - COLOR
DESIGN SYSTEM - COLOR
Color Palette
Our colors are bold, high-contrast, and built for clarity and performance. They reflect our brand’s energy — strategic, focused, and unapologetically growth-driven. We use a layered system of Primary, Accent, and Neutral tones to bring balance, hierarchy, and function across both digital and print applications.Color Palette
DESIGN SYSTEM - COLOR
DESIGN SYSTEM - COLOR
Color Rules
Our colors are bold by design — but strategic in use. To maintain clarity, accessibility, and impact, color should be applied with intention and discipline.Color Rules
Accessibility
- Use black (#000000) or Signal Orange (#E14000) to highlight important text.
- Do not use Haven Yellow (#FFD944) on white backgrounds for text — it does not meet accessibility standards.
- Maintain high contrast between background and text for maximum legibility across devices.
Avoid Color Overload – Backgrounds
- Full-bleed background color is allowed — but limit to one brand color per composition.
- Overuse of multiple colors in a single layout reduces impact and introduces visual noise.
- Backgrounds should not use gray or mid neutrals — stick to white, black, or a single brand color.
Avoid Color Overload – Text
- Use only one highlight color per composition (e.g., black + yellow or black + orange).
- Avoid using multiple bright colors in headings or body copy — keep the focus sharp.
- Highlight sparingly. Color is a signal, not decoration.
Create Focus
- Use brand color + black or white to create contrast, hierarchy, and visual direction.
- Avoid pairing brand colors with neutrals like gray as background — it flattens the design.
- Use accent colors to emphasize CTAs, active states, or data highlights — not for general content.
DESIGN SYSTEM - COLOR
DESIGN SYSTEM - COLOR
Things to Avoid
1. Do not use gradients. 2. Do not create new colors. 3. Do not use more than one emphasis color to highlight a headline. 4. Do not use Haven Yellow to emphasize words on a white background Things to Avoid
Tone Of Voice
Tone Of Voice
Voice qualities
Voice qualities
Our voice is how our brand personality comes through in words. When our voice is consistent, it builds trust and familiarity. The tone will change based on the situation, but the voice is always uniquely BHIO – Bold, Playful, and Human.
Bold & Driven:
We're not afraid to push boundaries and deliver tangible results.
We're focused on growth and see challenges as opportunities for innovation.
Playful Yet Professional:
We bring a sense of humor and creativity to our work, making the journey enjoyable without sacrificing professionalism or expertise.
Human & Approachable:
We communicate like real people, building trust and fostering collaboration.
We understand our clients' needs and are committed to helping them succeed.
Bold & Driven
Bold & Driven
Do
Express confidence in your ability to deliver results. Use strong language to describe your impact. Focus on concrete outcomes and measurable achievements.
Don't
Be hesitant or apologetic. Undersell your capabilities. Focus on abstract concepts or vague promises.
Playful Yet Professional
Playful Yet Professional
Do
Use humor, wit, and clever phrasing where appropriate. Inject personality into your writing. Balance creativity with expertise.
Don't
Be overly serious or dry. Rely solely on humor without demonstrating competence.
Human & Approachable
Human & Approachable
Do
Use a conversational tone. Share relatable stories and anecdotes. Acknowledge the audience's pain points and show empathy.
Don't
Sound robotic, impersonal, or condescending. Use jargon or technical language that the audience won't understand.
Tone
Tone
While our voice stays consistent, our tone flexes depending on who we're speaking to and what they need from us. Always consider:
Where they are in their journey (unaware, curious, skeptical, committed)
What role they play (founder, sales lead, marketer, ops)
What they need most right now (assurance, inspiration, clarity, proof)
Same Brand Voice, Different Tone
Playful & Upbeat Tone
Playful & Upbeat Tone
For an early-stage startup founder looking for fresh energy
Voice still bold + human, tone light and inspiring
“Tired of playing inbox ping-pong with prospects? Our system automates the chase — so you can close deals, not tabs. Built for lean teams that move fast and want results without the fluff.”
Reassuring & Professional Tone
Reassuring & Professional Tone
For a skeptical COO at a scale-up with strict processes
Voice still confident + results-driven, tone more measured and assuring
“We understand that switching systems isn’t just a tech decision — it’s operational. That’s why we implement fast, with zero disruption, clear reporting, and measurable ROI from week one.”
Direct & Strategic Tone
Direct & Strategic Tone
For a technical B2B buyer or advisor in a comparison phase
Voice remains sharp + credible, tone is focused and to the point
“Compared to traditional lead gen methods, our AI-driven system increases qualified meetings by 3x — without needing to expand your team. Here’s how we do it...”
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