WHICH IS THE BEST?

While our main service focuses on lead generation, particularly cold email marketing, we do not deny the effectiveness of paid ads, especially if you have a substantial budget and a large target market. However, email marketing can be more cost-effective and efficient for most B2B businesses. By running both ads and email campaigns with a suitable system, you can maximize your conversion rates.

If you have to choose between the two, consider these questions:

• Is your market large or small? (e.g., Your total addressable market (TAM) is extremely small.)

• Do you need to engage directly with multiple levels within your target customers' organization when selling? (e.g., You are involved in corporate or enterprise sales.)

Should You Send Cold Emails?

You’ve nailed product-market fit.

• Your solution perfectly meets market demand.

• Your offering solves a clear, identified problem.

• You'll resonate more with your audience.

You know your target audience.

• Your messaging becomes laser-focused.

• You address specific needs and pain points.

• Your emails become harder to ignore.

Accelerating growth excites you.

• You're ready for rapid expansion.

• You're committed to scaling your efforts.

• Cold emails can exponentially amplify your reach.

Why Does This Matter?

When you've nailed product-market fit:

→ Your solution perfectly meets market demand.

→ Your offering solves a clear, identified problem.

→ You'll resonate more with your audience.

When you know your target audience:

→ Your messaging becomes laser-focused.

→ You address the specific needs and pain points.

→ Your emails become harder to ignore.

When accelerating growth excites you:

→ You're ready for rapid expansion.

→ You're committed to scaling your efforts.

→ Cold emails can exponentially amplify your reach.

Put simply, cold emails aren't just about numbers. They’re about relevant, targeted communication.

Real-World Success Stories

For those of you currently spending a large budget on paid ads, we still recommend building a cold email or outbound infrastructure. Consider some of the top leaders in the space:

• Cole Gordon, Founder of Closers.io ($4M/mo):

Has a cold email department adding an additional $300k/mo to his revenue, even though he spends $500k/mo on paid ads.

• Tanner Chidester, Founder of Elite CEOs ($70M Company):

Has an outbound department built around cold email and cold calling, even though he spends hundreds of thousands of dollars on ads every month.

• Alex Hormozi, Founder of Gym Launch ($90M in 2 Years):

Built an outbound department around cold email and cold calling. This department saved his business during COVID. At one point, Gym Launch was 70% outbound and 30% paid ads.

So . . . Should You Send Cold Emails? Here's a Checklist to Know:

1. You’ve nailed product-market fit.

2. You know your target audience.

3. Accelerating growth excites you.

Put simply, cold emails aren't just about numbers. They’re about relevant, targeted communication.