🤧 ZOHO and GOOGLE HAVE KILLED IT

Reason

ZOHO used to be the trusted Platform for all Cold Email Marketers.

Why? It's simple, they offer quality at an unbeatable price—just $1/email account. 

But then, vào một ngày đẹp trời, Zoho made a crucial decision, Maybe they thought like this: "Hey, we don't tolerate spammy cold emails affecting our platform's reputation, so let's ban them.

This led to their implementation of anti-cold email policies, severely impacting email deliverability and potentially resulting in account deactivation.

Meanwhile, Google's recent transfer of domains to Squarespace, known for its anti-cold email stance, has also led to dismal email deliverability for users. If you weren't aware, you might think cold email has met its demise.

Well, it's true that ineffective cold email practices are always doomed. But effective "Cold Email" strategies? They're still alive and kicking.

But that's not all

Statista survey shows that:

• 1.5x more people use email over social media platforms.

• According to Statista, about 2.5 billion people use social media monthly. Cold email marketing statistics suggest that businesses should harness social media for high-converting marketing efforts.

• 80% of consumers prefer email as their primary channel for business communication.

Why? It's simple. People are too busy for lengthy cold calls and find social media DMs overly personal for sales pitches.

Next, let's explore some BIG WIN case studies from cold email:

Christian Bonnier highlights these case studies:

• Dallas' software development success story: Starting solo and generating 170 leads and closing two deals within five months.

• Adrian's B2B lead generation agency: Despite being a college student, he aims for $20K MRR.

And if you didn't know, the "Cold Email Is Dead" narrative started not in 2024, but as early as 2023. Denis Shatalin's book features stories like:

• David's $5K sale from cold email in 2023 at Linkedprospect.com.

• Jules' success with Pokedhq.com: Booking 4 demo calls per week.

These case studies prove that cold email isn't dying—it's thriving in 2024.

Why 2024?

In 2024, running an email marketing campaign has become significantly easier due to the availability of powerful tools. Despite increased regulations and policies to prevent spam, these tools empower marketers to navigate complexities more effectively. 

• Enhanced Accessibility: Powerful tools simplify email marketing amidst spam regulations.

• Automation Advancements: AI-driven tools enhance lead generation and compliance.

• Scalability and Management: Effortlessly manage outreach and leads.

• Data-driven Insights: Advanced analytics optimize campaigns.

• Strategic Adaptation: Adapt to policies and preferences.

• Compliance Assurance: Navigate legal frameworks confidently.

Even if it death

Cold email is just one method of outreach, which has been successfully executed through various means for years: direct mail, cold calling, door-to-door visits, handing out flyers. 

If cold email were to vanish, we'd simply adapt our delivery method and continue running our businesses profitably, because the fundamentals never change. 

From scraping the list to connecting with the right people at the right time.

See ya on the next time.